Company Overview

Radma Research is a premium qualitative research organisation providing highly qualitative and insightful research output to customers helping them take strategic and informed decisions through a team of highly experienced qualitative researchers having expertise in conducting research in ICT domain and leveraging our own proprietary panel of senior IT and Business executives across industry verticals.

Capabilities and Strengths

We specialize in conducting in-depth qualitative surveys and gathering insights that are easy to summarize, compare and generalize. This is achieved through following techniques:

• Developing detailed understanding of the topic area
• Purposeful sampling
• Conduct a conversation rather than an interview session
• Attentive listening and pick up on cues
• Following techniques of when to follow up, when to move on, and when to simply let the participant speak without guidance or interruption
• Being demanding by effective probing and counter questioning